PEANUT BUTTER & PURPOSE
Good Spread Advertising Campaign
Student Project
Collaborators: Brooke & Keqin Chen
Good Spread operates on a "Buy One, Give One" model. Using therapeutic food to save the lives of starving children, the company helps to address child hunger and malnutrition.
Good Spread believes the world would be a better place if every individual had the opportunity to make a positive impact through their small everyday choices.
Let's cover Manhattan streets with a Peanut Butter Spread.
This trail will lead city-goers straight to major food markets. The trail will be about 3.7 miles to represent the average distance children from third-world countries must walk daily to retrieve fresh water. This guerilla ad allows consumers to walk in these children's footsteps.