In order to communicate to the viewer an environment that is fun and welcoming, I wanted to create posters that did the same as well. By

using the color blue for all of the posters, it subliminally makes the viewer think of the ocean or sky. This alludes to an outdoors area where most

pools are located. In addition, I wanted to make the posters kid friendly considering many customers themselves don't use the pools when

they get older, only their children primarily use it. So, by grabbing the attention of children, they will relay the message of "I want to go in the pool

this summer" or even "I want to get a pool this summer" to their parents. All in all, these posters were effective considering some customers

looked at the advertisements and decided to come in to purchase supplies or even an entire pool.