Gen-Z loves to engage with one another on social media. But these online fabricated lives can make people feel disconnected and uninspired.
Sharing personal mottos that inspire an individual's everyday life, can help inspire others and allow Gen-Z to realize they are more connected than they realize. No matter their differences.
CASE STUDY
Gen-Z loves to engage with one another on social media. But these online fabricated lives can make people feel disconnected and uninspired.
Sharing personal mottos that inspire an individual's everyday life, can help inspire others and allow Gen-Z to realize they are more connected than they realize. No matter their differences.
CASE STUDY
Dating apps have ruled in recent years, but many now crave real-world connections. With rom-coms making a comeback, it’s clear the spark isn’t gone—it just needs reigniting.
Vespa believes romance isn’t dead. It’s ready to star in your love story. Whether rekindling your passion for the ride or sparking a new connection, Vespa is the perfect wingman to bring romance back.
OOH
Placed on the way to major car dealerships.
OOH
Placed on the way to major car dealerships.
Early Majority is an outdoor clothing brand dedicated to ethical and sustainable manufacturing, which results in higher prices.
To justify these costs, the brand will connect with outdoor enthusiasts by showcasing its deep appreciation for nature and its commitment to protecting the environment from climate change. Early Majority’s clothing isn’t just outdoor wear, it’s a pledge to a better future.
OOH
Paper posters made out of biodegradable paper and all-natural adhesive.
THE TWENTY-YEAR FORECAST
Partnering with Amazon's Alexa for Earth Day, Early Majority will reveal the estimated weather in 20 years when users ask for the day's weather.
THE TWENTY-YEAR WARNING SIGNS
In major cities, these signs will be made of recycled material and warn residents of how their area can be impacted.
Advertising Student Project
Collaborators- Woojung Lee & Brooke Healey
My Role- Conceptualization, Copywriting, & Art Direction
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But check out my other projects below :)
