It’s easy to overlook the consequences of our actions, especially when buzzed and chasing euphoria.
That’s where NotHangover comes into the mix: a drink that prevents hangovers, offering relief from noise sensitivity (with whispering) and light sensitivity (through low-contrast design).
AUDIO ADS
Played the morning after popular drinking nights.
I love animals so much that I take care of cute reptiles such as a bearded dragon and a ball python. On the other hand, roaches, pigeons, and rats? Hard pass. (Luckily, my beardie loves to eat roaches and my ball python loves to eat rats, so it makes up for it.) This made me realize that New Yorkers need to be reminded what “wild” really means by contrasting everyday vermin with the extraordinary creatures at the Bronx Zoo.
Student ADC
Shortlisted for OOH
OOH
BRONX ZOO'S SCAVENGER HUNT
When New Yorkers spot a rat, roach, and pigeon, they usually freak out, but what if they celebrated instead? Snap a photo of one of these creatures and upload it to the Bronx Zoo's website to win a free ticket.
Advertising Student Project
Collaborators- Woojung Lee, & Brooke Healey
My Role- Conceptualization, Art Direction, and Copywriting
