Sometimes I crave something healthy like a bowl or a salad. Other times, I crave a burger and greasy fries. But the aftermath couldn’t be more different. One makes me feel light and energized, the other… well, my skin and stomach aren’t thrilled. With this universal experience in mind, I positioned Chipotle as the clean alternative to greasy fast food, reminding people that real cravings don’t need excessive amounts of oil.
OOH
GREASY SKIN CARE LINE
Chipotle will collect grease from top fast food competitors and turn it into a limited-edition "skincare line" to promote the message: “If you wouldn’t put it on your skin, why put it in your body?” These kits will be sent to major fast food reviewers for maximum impact and awareness about proper nutrition.
DOOR DASH INTERCEPTIONS
When someone attempts to purchase a greasy meal, their order will be intercepted before check-out, where Chipotle will offer free delivery and 20% off their entire Chipotle order.
Advertising Student Project
Collaborators- Brooke Healey
My Role- Conceptualization, Art Direction, & Copywriting
