Fast food leads to heart disease, diabetes, and obesity, but teens aren’t thinking that far ahead. What hits them now is the greasy, gross feeling after eating it.
This campaign will call out how greasy the competition is compared to Chipotle’s clean food. Chipotle never uses processed foods or artificial dyes, they only serve real food that is clean and grease-free.
CASE STUDY
OOH
GREASY SKIN CARE LINE
Chipotle will collect grease from top fast food competitors and turn it into a limited-edition "skincare line" to promote the message: “If you wouldn’t put it on your skin, why put it in your body?” These kits will be sent to major fast food reviewers for maximum impact and awareness about proper nutrition.
DOOR DASH INTERCEPTIONS
When someone attempts to purchase a greasy meal, their order will be intercepted before check-out, where Chipotle will offer free delivery and 20% off their entire Chipotle order.
Advertising Student Project
Collaborators- Brooke Healey
My Role- Conceptualization, Copywriting, & Art Direction
