THE VESPA CAFE
Promoting city livers to slow down and enjoy the pleasures of life through coffee and romantic interactions.
Advertising Student Project
Collaborators- Brooke Healey
My Role- Conceptualization, Copywriting, & Art Direction
Sometimes life gets overwhelming. The kind of overwhelming where I want to stay in bed all day eating cold pizza, and pretend it’s fine. Gen Z knows that feeling all too well, even if their curated online personas suggest otherwise. This campaign encourages Gen Z to share the small truths that carry them through the day and reminded them they’re more connected than they think.
CASE STUDY
Coca-Cola will kick off the campaign by tweeting inspirational quotes from worldwide celebrities.
Then Coca-Cola will prompt Coca-Cola lovers to tweet out their own inspirational message for the chance to see it printed on bottles worldwide.
Some lucky individuals will find their messages printed on Coke bottles.
Imagine having a rough day and discovering a positive message that uplifts you and reminds you that you’re not alone.
Advertising Student Project
Collaborators- Woojung Lee & Brooke Healey
My Role- Conceptualization, Copywriting, & Art Direction
