LOVE YOUR RIDE
Vespa Advertising
Student Project
Collaborators: Brooke & Mae
Europeans love Vespa yet Americans don’t feel a strong connection with the company. Europeans live a more laid-back and simpler life meanwhile Americans are constantly stressed and consumed in the rat race.
Americans should learn how to romanticize their life and create a journey out of any trip.
I grew up on rom-coms, expecting love to look like airport chases and kisses in the rain. Then I grew up, and everyone was on dating apps. So to me… romance was officially dead. But now? Rom-coms are making a comeback, and dating apps are on the decline (woohoo!) And what better way to embrace this change than to have Vespa ride in as the ultimate wingman to reignite romance.
BRONX ZOO'S SCAVENGER HUNT
When New Yorkers spot a rat, roach, and pigeon, they usually freak out but what if they celebrated instead? Snap a photo of all three and upload it to the Bronx Zoo's website to win a free ticket.
OOH Placed on the way to major car dealerships.
LOVE IN THE FAST LANE POP-UP
In the city, real connections are hard to come by. Vespa rides in as the ultimate wingman by hosting speed dates that end with a spark… or at least a free coffee.
VESPA COMMERCIAL
Advertising Student Project
Collaborators- Brooke Healey
My Role- Conceptualization, Art Direction, & Copywriting
