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"A Taste of Classic New York"
Junior's Rebranding & Campaign
Student Project
Collaborators: Amanda Krahe, Brooke Healey, & Woojung Lee
Roles: Conceptualization, art direction, layout design, & copywriting
Branding Statement: Allowing native New York millennials and tourists to feel right at home when eating our diner-styled food and classic cheesecake through a joyful and nostalgic brand identity.
Campaign: Iconic figures of NYC are used to convey the message that Junior's is rooted in much more than tradition, but rather in New York's culture due to their iconic cheesecake.
Social Media Campaign
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